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10.11.14
Data collectors from Mexico City win Audi Urban Future Award 2014
The winners
of the third Audi Urban Future Award are now known: The Award, at 100,000 euros
the world’s highest-value prize for innovative mobility solutions, goes to
Mexico City. The competition team headed by the renowned architect and city
planner Jose Castillo impressed the international jury with its “operating
system for urban mobility.” Its heart is a data platform with which cities can
design their transportation planning according to needs and drivers can
flexibly adapt their behavior to the latest situation. Under the motto “the
next leap in mobility,” four interdisciplinary teams from Berlin, Boston,
Mexico City and Seoul competed for the Audi Urban Future Award with their
innovative ideas on tomorrow’s mobility. “The two mega-trends of urbanization
and digitalization will radically change mobility in large cities,” explained
Rupert Stadler, CEO of AUDI AG, at the Award presentation in Berlin.
Audi Urban
Future Award 2014
Audi Urban Future Award
2014
The Winner: Mexico City
An operating system for the city
The Winner: Mexico City
An operating system for the city
(c) Audi Urban Future Award 2014
”The
internationally renowned architect and urban planner Jose Castillo and his
Mexican team are convinced “that the automobile can solve precisely the
problems that it caused itself” – by, for example, providing data with which
cities can manage their traffic planning better. According to the IBM Commuter
Pain Index, Mexico City is the “most painful commuter city in the world.” In
response Castillo, in collaboration with the IT expert Carlos Gershenson and
the head of the city’s innovation laboratory, Gabriella Gomez-Mont, has
developed an “operating system for urban mobility.”
A nine-strong jury with an interdisciplinary
composition assessed the proposals made by the competition teams according to
criteria such as innovative power, feasibility, sustainability and
transferability to other cities. Experts from China, Germany, the United
Kingdom, Columbia and the USA were represented on the jury. It was chaired by
the director of the Centre for Mobilities Research at Lancaster University,
Prof. John Urry. “The teams’ ideas were as diverse as the cities that they come
from. There were exciting approaches in all the proposals,” Urry stated in
Berlin. “Ultimately we decided in favor of Mexico City because the project is
already being implemented, and it provides concrete and above all affordable
solutions for the urgent mobility problems in the mega-cities of threshold
countries.
Audi Urban
Future Award 2014
Team Mexico City - Sharing data for the public
The winning
team in the Audi Urban Future Award 2014 puts its faith in encouraging
self-help by making commuters into data donors. At the same time it tests new
forms of cooperation between companies, mobility providers and municipal
institutions: In addition to Audi, many companies and organizations have
cooperated. An initial version of the new data platform has been online since
September. Commuters can share data on their own movements with other users
through a website and an app. In this way a valid database for sustainable
urban and transportation planning is gradually created. As soon as enough
real-time data for precise forecasts are available, people can adapt their
behavior to the forecasts and thus influence the traffic themselves – by
departing later or by choosing the mode of transportation that gets them to
their destination quickest.
“The team from Mexico City has succeeded in
collecting reliable data in a user-friendly way. On the basis of these data, in
future we can develop tailor-made mobility services,” explains Annegret Maier,
head of Data Intelligence at Audi. Maier is a member of the Audi Urban Insight
Team, which has worked closely with the teams competing for the Award in recent
months. Audi experts from different development departments regularly exchanged
ideas with the teams and advised them on subjects such as design, piloted
parking and driving, and networked mobility.
Audi Urban
Future Award 2014
Team Mexico City - Data donors